INNOCEAN Canada is proud to announce that Adam Ferraro has joined the agency as Vice President of Strategy, further strengthening the agency’s strategic bench during a period of accelerating growth. With over a decade of experience driving strategy across leading creative and communications networks, Ferraro brings a dynamic blend of creativity, data-driven insight, and cultural fluency to INNOCEAN. His experience partnering with brands across Automotive, Luxury, CPG, and Tourism makes him a valuable addition as the agency helps clients navigate the evolving Canadian consumer landscape.

Ferraro most recently served as Vice President, Social Media & Communications Strategy at McCann Worldgroup’s Content Studios New York, where he helped shape global brand strategies in the social and digital space. Prior to that, he held interdisciplinary roles across brand, media, and social, where he guided award-winning, data-informed campaigns. His career includes nearly a decade within WPP agencies spanning North Amerca and Europe, where he led strategy teams at Ogilvy and Wunderman Thompson.

Ferraro’s appointment builds on a wave of recent additions at INNOCEAN Canada, reflecting the agency’s focus on expanding its strategic capabilities and delivering bold, integrated work for clients.

“Adam’s experience spans creativity, social innovation, and performance strategy, making him uniquely positioned to strengthen our integrated offering,” said John Killam, Chief Operations Officer & Chief Growth Officer at INNOCEAN Canada. “We’re excited to have him on board to help lead the next chapter of growth.”

“I was shaped in strategy by some of the sharpest minds in the country, and I’m excited to refocus on Canada with INNOCEAN at such a pivotal time,” said Ferraro. “It’s a unique opportunity to approach strategy holistically, and with the team here, we’ll be building integrated approaches that bring media and creativity even closer together.”