Hyundai: Made For Those Who Drive Hockey


So much passion, determination, and heart go into every single hockey game – whether house league, rep, pick-up, or the pros. But not all of this passion and heart steps out onto the ice.Behind every game and in every community are the drivers of hockey. And its someone you know that goes above and beyond to drive the game of hockey forward.This is our chance to recognize and celebrate them all.

Spearheaded by a substantial media buy during local and national broadcasts, we became a staple of the game. Using innovative digital display advertisements that put our brand at ice level along the boards, in-broadcast messages, title sponsorship at the league’s biggest events, and by partnering with the best young stars in the game.We proved our hockey credentials to Canadians and cemented our place in the hearts of the game’s biggest fans.