Hyundai: How It Started. How It’s Going.


Research told us that EV owners view driving one as part of an evolved lifestyle. So for the release of Ioniq 5 we humorously brought that sentiment to life for a waiting audience on TikTok, leveraging the popular How It Started vs. How It’s Going trend.

Strategically securing the right mix of content creators then earned Hyundai an additional 8 million organic impressions, making it the brand’s most successful Brand Lift Study to date. In fact, the team at TikTok created a case study video around the work to show the industry just how it’s done.