Merrell: No Small Steps

Securing a foothold in the competitive winter boot category

Every winter, thousands of Canadians end up on their backs, their behinds, or worse, the hospital because their footwear wasn’t up for the challenge of icy conditions. So, to demonstrate the sticky attributes of Merrell’s Arctic Grip Footwear, we worked with a Canadian who would benefit the most from the boot’s unique qualities – adventurer and leg amputee, John Cairns. John’s individual experience with the brand spoke volumes: “you don’t know the importance of sure footing until you don’t have feet.”