So much passion, determination, and heart go into every single hockey game – whether house league, rep, pick-up, or the pros. But not all of this passion and heart steps out onto the ice. Behind every game and in every community are the drivers of hockey. Someone you know that goes above and beyond to drive the game forward. This is our chance to recognize and celebrate them all.
As part of Hyundai’s partnership with the NHL, we have the opportunity to work with some of the league’s most legendary players.
This work challenges the idea that there is only one way to play or one way to live. There will always be voices telling you how to do things, but those voices reflect their path, not yours.
With THEY SAID, we flip the script on expectations placed on NHL pros and anyone told to stay in their lane. Grit, style, and defiance lead the way for those who choose to carve their own path.
Bold, confident, and unapologetic, it drives exactly how it wants to.
