The all-new Kia EV5 gives Canadian families every day SUV practicality in an electric package. As EV adoption moves beyond early adopters, many families are approaching the category with equal parts curiosity and caution. Competition for Canadian families’ SUV solution is intense and, most EVs still fall short of the everyday practicality families expect from their SUV.

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At the same time, family decision-making is shifting. For modern millennial households, choosing a vehicle is no longer parent-led, it’s shaped by the needs and perspectives of the entire family. Mobility has become a shared conversation, reflecting how families are living, connecting, and spending more time together.

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Together, these shifts reveal a clear opportunity: an electric SUV that truly delivers for every member of the family. The Kia EV5 is built for this moment. As Kia’s most accessible, high-volume EV SUV, it brings EVs into the mainstream by focusing on what matters most: being a great SUV first, that just happens to be electric.

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The EV5 launch campaign for Kia Canada focuses on the amazing ways EV5 gives every family member, even the dog, exactly what they want. From rugged SUV styling and everyday practicality to ample cargo space to loads of tech, EV5 takes the family vehicle “Hi”-er.

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Kia’s campaign by creative and media AOR INNOCEAN Canada invites Canadians to “Say Hi” to the Kia EV5. This language keeps the “5” of EV5 top of mind but also echoes the small Hi-5 celebration moments that occur in within video executions, as well as Reddit content, like Top 5 summer getaway recommendations.

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“The EV5 is designed with the whole family in mind. This led us to bring each family member’s personality to life, demonstrating how the vehicle’s innovative features seamlessly adapt to their individual wants and needs.” said Bill Newbery, Creative Director at INNOCEAN Canada.

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“The EV5 delivers a compelling combination of advanced technology, innovation, and SUV versatility. With this campaign, we took a lighter, more approachable tone to connect with modern families.” said Michael Kopke, Director of Marketing at Kia Canada.

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INNOCEAN enlisted Canadian director Kacper Larski and video production company Asymetric.TV to add dimension to what modern family life in the EV5 looks and feels like in a kinetic and memorable way.

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Key components of the campaign include online video, connected TV, social video across Meta, TikTok and Snapchat, Netflix and YouTube pause ads, Reddit, Demand Gen and Performance Max.

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