TORONTO, ON (September 25, 2023) – INNOCEAN Canada is thrilled to share that its work has been shortlisted at the 2023 Canadian Effie Awards.

INNOCEAN was shortlisted for the following work with Hyundai Canada:

Category

Campaign

Media Innovation

Hyundai Goes Dynamic in Search

Hyundai and INNOCEAN developed first of its kind conquest search ads that were dynamically generated in real time by pulling directly from a third-party car comparison tool.

What was previously not possible was solved by harnessing the power of automation and google marketing tools to help Hyundai create a more personalized and relevant search ad.

‍