Hyundai: for those Who Drive Hockey

HOCKEY IS A TEAM SPORT, ON AND OFFTHE ICE.

So much passion, determination, and heart go into every single hockey game – whether house league, rep, pick-up, or the pros.  But not all this passion and heart steps out onto the ice. Behind every game and in every community are the drivers of hockey. Parents, siblings, grandparents, coaches, arena staff, equipment managers, skate sharpeners, billeting families, trainers, and fans. Made for those who drive hockey is all about them.

Spearheaded by a substantial media buy during local and national broadcasts, we became a staple of the game. Using innovative digital display advertisements that put our brand at ice level along the boards, in-broadcast messages, title sponsorship at the league’s biggest events, and by partnering with the best young stars in the game.We proved our hockey credentials to Canadians and cemented our place in the hearts of the game’s biggest fans.